As a child, I spent a lot of time with my grandmother Ida. I was fascinated by all the pretty pieces of fabric that she gathered in big bags to transform them into beautiful quilts. The love of fabrics had just stuck on my skin like a beautiful piece of clothing.


For 25 years I worked in different environments in Montreal. The need for space, fresh air and nature brought me back to the Eastern Townships where I grew up. My dream: to open an ethical clothing store.

During fall 2009, I refine my project and in may of the following year, Urbaine des Champs is born, on Principale street in Sutton.


From the start, I want to represent the designers from Quebec. I want to know how, where and by whom the clothes and accessories I choose will be designed and manufactured.

It’s a real pleasure for me to meet the creators and learn about their backgrounds. By working in the same spirit, we develop friendships to promote fashion here, encourage local purchasing and make things happen.


The eco-responsible aspect is really important for us.

More and more designers are working with natural fibers. Like them, I favor beautiful fabrics, style, comfort, quality. I make my selections intuitively, thinking of my clients and being careful to needs and trends. Over the years, two collections that are very respectful of nature and human beings have been added to Quebec lines.

El Naturalista (Spain) and Prana (California)

El Naturalista – strives to create and manufacture shoes with the least ecological footprint.

Prana – has a mission to create ecological, durable and manufactured clothing with the greatest respect for the planet and its inhabitants. Men and women wear their Prana’s clothes to go to work, to do outdoor activities and even to travel. The company also innovates in environmental terms: it adopts new packaging and delivery methods, and removes tons of plastic from its procedures. Prana is 89% eco-friendly.

Together, we are cooperating to make a difference.


After two expansions, Urbaine now offers more than thirty collections from Quebec designers and a fine selection for men.

We have a nice clientele who has followed us from the start.

Our great team includes my daughter Marie-Philippe who has been assisting me all this time. Today, in 2020, there are also Paméla, Véronique, Marie-Josée, Diane and Marie. Thanks to them, that this beautiful project exists and continues…

Thank you for your trust,

Hope to see you again or to meet you!

Anne Lord